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Archive for June, 2009

Brandgroovin’

Photo by Matt A.

If brands start with people, great brands start with great people. Not great in the sense that they are wealthy or successful or influential (yet), but great in the sense that ego, self-righteousness and self-serving agendas aren’t part of the equation.

Instead, these people are devoted to a cause. Infected with an idea. Motivated by success measured in other people’s smiles and excitement and ownership of the things they do for them.

Need help getting into that kind of groove? Check out John Moore’s awesome post on Dan Sullivan’s Laws Of Lifetime Growth here. Not super recent, but timely.

I’m serious. Go check it out now. (No, not later, right now.) It’s that good. (Well… it’s really the ten laws that are good, but… same difference.)

What… you’re still here? Tsssk.

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bos11bos10

Thanks to the awesome folks at Radian6 for inviting me to tag along Wednesday for their “Rock Stars of Social CRM” event held in Boston, Mass – which coincided perfectly with the #e2conf. Watching how Radian6 now integrates seamlessly with SalesForce.com, effectively merging Social Media monitoring and CRM, was kind of a strategic “wow” moment for a Marketing and Social Media geek like me. (Actually, I think my exact words were “Holy $#%&!!!! You can do that?!?!?”)

Having been on the client side of the Marketing and Business Development world for years, this stuff to me is the Holy Grail of apps.

Literally, people: Mind. Blowing. (Not only the fact that you can plug one of the best CRM platforms on the market and Radian6 into each other now, but also how smoothly and seamlessly it all works for the user/manager. Chris Newton is a genius, pure and simple. I’ve been saying it for months now: 1. If you aren’t already using R6 and 2. if you aren’t driving this thing like Speed Racer behind the wheel of a Mach 5, you are seriously missing the boat when it comes to properly managing your Social Media program(s).  - By the way, I am not being paid to say this. I am not affiliated with Radian6 in any way. Just stating the obvious about the tool’s impressive, ever evolving capabilities and the super smooth U.I., for starters.)

Okay, so anyway, there’s a lot I didn’t film while in Boston (as much as I love to play with cameras, there’s something a little unsettling about shoving a camera in people’s faces every time you have a conversation with them), but what I did film ended up here. So no, you won’t get to see my very first handshake with Chris Brogan, my first hug with Amber Naslund and Anne Handley, my first laugh with David Armano or any of the really fascinating conversations I had with two dozen super interesting tweeps who also happened to be wicked smart. (Yes, I was in Boston. I mentioned that, right?) But you will see me aimlessly walking through airports, talking to my toothpaste, laughing at snoring travelers, getting lost in parking garages and even goofing off with some of my favorite bloggers on the planet. That should be worth something, right? Today’s is not exactly a business video, but hey, behind the scenes stuff can be pretty cool too. (If it doesn’t work or launch properly, go watch it here.)

I need to start going to more of these conferences. The face-to-face interractions are just phenomenal. How often do you get a chance to have breakfast with Comcast’s Frank Eliason, lunch with Chris Newton and Chris Ramsey, coffee with David Armano and drinks with so many others whose ideas, insights, questions and experiences send your brain into a hundred new directions? Seriously priceless.

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Back in Greenville.

I just flew in. Downloading video from my shenanigans in Boston. Posts on the way. :)

Good grief… I just wrote a blog post like a Tweet. I’ve hit a new low.

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… BUT I am shooting video and taking notes, so I have some great stuff brewing for you when I get back to the brandcave.

Meanwhile, if you’re in Boston, Mass. today and want to come hang out, this is where I will be later today:

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Go here for details. (Be sure to register RIGHT NOW or you won’t get in. The event is capped and you have to be on the guest list to get past the velvet rope.)

Back Laterz.

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