In the spirit of Twitter’s Follow Friday, here is a list of blogs you should absolutely be reading if you enjoy what I write about here. All of these blogs touch on the topics of real marketing, smart business and inspired design.
Beeline Labs’ Lois Kelly has a blog, and it rocks. Not as flashy as some of the other A and B+ listers you probably already follow, but Lois is just brilliant. (And she keeps her posts short, which is something I always find awe-inspiring.)
2. A Clear Eye
Tom Asacker needs to get more face time withyou guys. The guy is brilliant and his book (A Little Less Conversation) is a must-read. If you aren’t familiar with Tom’s work, get acquainted. (And add his book to your library.)
Yeah, I know Maren Hogan is a recruiter and not a marketing blogger. I don’t care. And maybe that’s the point: Here is a blogger (a vlogger, even) who uses blogs, Twitter, Seesmic and a pretty impressive toolbox of social media tools, refreshing honesty and fantastic insights to turn her industry upside down – for the greater good. Start reading her blog, follow her on Twitter, and connect with her via video on Seesmic.
While everyone else is talking about where Social Media is today, Charlene Li already has her eye on the medium’s next evolution (or two). If you are getting a little tired of the same old discussions, check out Charlene’s take on where this is all going and what companies in the enterprise space are doing to engage with their customers. This is Social Media for grown ups. You know… with real data and stuff. (Yeah, your boss may actually like what she has to say.)
5. Change This!
These guys basically put together manifestos, all worth printing and leaving on people’s desks after hours, when no one is around. Shhhhh… Be vewy quiet. Changing the world one cubicle prisoner at a time can be dangerous business.
If you’re a PR professional working in the US, up your game by seeing how the PR game is played in Europe. I have two words for you: Edelman Ireland. Need I say more? Seriously. Add Piaras’ blog to your daily read and I guarantee your PR game will go from zero to hero in just a few months.
7. Sonny Gill
If you aren’t already following Sonny, I’m worried about you. (Sonny is one of the freshest and sharpest minds in the Marketing and Social Media strategery worlds today.) And by the way, Sonny may be interviewing new employers soon, so if you want t have a shot at him, get in line while he is still considering his options.
Valeria Maltoni isn’t just cool, brilliant and obsessed about this stuff, she also has gravitas. (Inside joke.) Seriously though, Conversation Agent is a must read.
Amber Naslund may not be as much of a household name as Dave Armano, John Moore, Beth Harte, Francois Gossieaux, Jackie Huba, Mack Collier or Chris Brogan (yet) but her insights are no less indispensible to your professional growth. Look… If I had to put together a marketing advisory board, Amber would be one of the first people I would try to recruit for it. Read her stuff.
10. Living Brands
Okay, this one is kind of a wild card… but that’s the point. I wanted to mix some important but predictable choices with a few blogs that might be completely off your radar. Living Brands should be the latter. It’s good stuff. Check it out.
Okay, I am still sick today, so I’ll leave it at that. Have a terrific Friday, everyone.