Jack Spade’s words of brand wisdom from an old issue of Fast Company finally made their way to me again last week when I found a box of old issues in my garage. Jack’s advice is as relevant today as it was then: 1. The bigger you get, the smaller you should act. Even if [...]
Archive for March 9th, 2009
Brand advice from Jack Spade
Posted in brand, brand consciousness, brand culture, brand insights, brand ownership, brand planning, brand promise, brand relevance, brand strategy, branding, brands, building value, tagged brand, brandbuilder, branding, olivier blanchard on March 9, 2009 | 9 Comments »
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