How “Black Widow” C.E.O.s and Caretaker Managers are choking the life out of the world’s most profitable brands: Fellow brand guy Rob Frankel and I don’t always agree on everything, but more often than not, he an I find ourselves on the same side of the fence, shaking our heads at corporate execs who somehow [...]
Archive for March, 2009
Killing America’s brands, one lousy C.E.O. at a time.
Posted in 2009, account planning, adaptation, arrogance, bad management, bonehead moves, brand culture, brand erosion, brand insights, brand planning, brand relevance, brand strategy, brand valuation, brands, broken brand, bullshit, bureaucracy, business, clueless, collaboration, common sense, compensation, competition, corporate culture, customer relationship, denial, differentiation, efficiency, employee morale, expectations, growth, idiocracy, incompetence, innovation, leaders, leadership, management, management lessons, market disruption, mediocrity, nepotism, nonsense, opportunity, performance, poor leadership, product design, product development, promises, purpose, relevance, setting goals, steve jobs, success, T-shaped, tactics, team building, the death of a brand, the great dumbing-down of America, value proposition, vision, vs., when things go wrong, wisdom, tagged black-widow CEO, brandbuilder, caretaker manager, CEO, chrysler, GM, leaders vs. managers, Nardelli, olivier blanchard, rob frankel, Wagoner on March 31, 2009 | 68 Comments »
You say Brand… I say ‘Brand’.
Posted in brand, brand consciousness, brand elevation, brand insights, brand ownership, brand planning, brand promise, brand relevance, brand strategy, branding, branding terms, brands, building value, tagged brand, brandbuilder, branding, tom asacker on March 27, 2009 | 19 Comments »
The topic of “what is a brand” or “what do we mean when we say brand” comes up pretty often, so I am always on the lookout for a clear explanation of the term… or at least an explanation that can help frame it for people who aren’t 100% clear what brand really is. (Is [...]
Happy Twitterversary!
Posted in 2009, twitter on March 25, 2009 | 8 Comments »
Hi everyone! Today is my first Twitterversary: I have been using Twitter for exactly 1 year. And although I had no idea then how big this thing would get, I still made a point to mark the event with this blog post: I finally started using twitter today, and I am pretty psyched about it. [...]
Reach your audience
Posted in account planning, advertising, apathy, tagged advertising on March 25, 2009 | 3 Comments »
Yeah, a bullhorn works, but it’s kind of limited. Still, much like any form of communications, having a captive audience makes a world of difference. When you think about the nature of advertising though, it’s interesting to note that very few people actually seek it out. With the exception of… well, me (and a few [...]
Yes, I DO exist in the real world.
Posted in brandbuilder, innoventure, tagged brandbuilder, busines black box, innoventure, olivier blanchard, trey pennington on March 24, 2009 | 8 Comments »
In case you still aren’t sure that I am indeed a real person (made of like… matter), this may be proof. Here, I even interact with my environment: Here are a few more pics of some of the behind-the-scenes shenanigans that were going on in the main exhibit hall during Innoventure 2009. Check out earlier [...]
Innoventure 2009 Luncheon photos
Posted in innoventure on March 24, 2009 | Leave a Comment »
Some photos from the Innoventure 2009 luncheon:
More photos from Innoventure 2009
Posted in innoventure on March 24, 2009 | 1 Comment »
It’s almost lunch time. See those wraps (below)? They’re the vegetarian wraps. DO NOT eat my vegetarian wraps or there will be hell to pay. Eat the meat ones. That is all.
Innoventure 2009: Networking break #1
Posted in innoventure on March 24, 2009 | 1 Comment »
Finding myself chatting with some of Greenville’s power brokers between sessions. (No, really.) Below, some familiar Twitter names” @bigjonevans, @nullvariable, @swampfox and @lydiabreakfast.
First photos from Innoventure 2009
Posted in innoventure on March 24, 2009 | 1 Comment »
At Innoventure 2009, listening to tissue reconstruction and biofuel research going on at Clemson University. (At the same time… but not together.) Here are some photos from the opening session: Organizations represented in the Innovation Pipeline panel: SC Launch (Moderator), Clemson University, UNC Charlotte, University of South Carolina. Fascinating research being presented today, from tissue [...]
I will be at Innoventure 2009 tomorrow.
Posted in innoventure, tagged innoventure 2009 on March 23, 2009 | Leave a Comment »
Just a quick little note to let everyone know I will be hanging out at the Innoventure 2009 conference tomorrow. It ought to be pretty interesting. I will of course be blogging and tweeting from the event (and yes, I am packing some cameras for good measure), so be sure to tune in. Find out [...]
microventures and global microbrands
Posted in brand ownership, brand you, business, success, tagged business, microbrand, microventures on March 23, 2009 | 5 Comments »
I was driving back from the veterinarian’s office with Chico a couple of years ago, when the term “microventure” popped up in my buzzing little head. I did a quick google search as soon as I got home, and of course, the term had already been coined. *sigh* Now… my definition of a microventure may [...]
The fight over marketing’s evolution
Posted in account planning, tagged brandbuilder on March 18, 2009 | 7 Comments »
I am not a big fan of “old vs. new”. As a matter of fact, I am not a big fan of black vs. white or left vs. right or traditional vs. progressive. Come to think of it, unless I am playing a video game or some kind of sport, I’m not a big fan [...]
Today is a sick day.
Posted in 2009, the brandbuilder blog, tagged sick day on March 17, 2009 | 9 Comments »
They don’t come very often, but every once in a while, I have to take a day off and nurse some kind of bug. I’m not a huge fan of dragging out an illness for a week or two, so I unleash holy hell on whatever cold, flu, stomach or other pesky little organism tries [...]
Designers as Leaders
Posted in account planning, amatore, brand elevation, brand planning, brand relevance, brand strategy, building value, business thinkers, competitive edge, corporate culture, creative types, creativity, culture, customer experience, design thinking, differentiation, tagged brandbuilder, design, design leader, design thinking, olivier blanchard, richard farson on March 16, 2009 | 7 Comments »
Fellow blogger, cyclist, design-thinking guru and good friend James pointed me to this great little essay written by Richard Farson a while back, and I thought it was time to revisit it. Note: If you aren’t a designer (professionally or at heart), you will probably find the last few paragraphs of this essay more relevant [...]
Thank goodness for SxSW Bingo!
Posted in SxSW, tagged SXSW Bingo on March 13, 2009 | 1 Comment »
For those of us who can’t be at SxSW this year, at least there’s SxSW Bingo. (I may blow this up, print it, frame it, and hang it over my desk.) Hat tip to BuzzFeed’s Scott Lamb for the find and mad props to Iridesco for the design. (Download a PDF version here.)
Account Execs: A few pointers
Posted in account planning, advertising, advice, agency, building value, business, clarity, client partnerships, clients who get it, collaboration, communication, management lessons, sales, tagged account exec, agency, brandbuilder, client, olivier blanchard, sales, selling on March 11, 2009 | 10 Comments »
Part 1.0: Selling isn’t ideal, but it is necessary sometimes. I need to address the subject of value today. More specifically, I need to address the role that value plays in presentations made by an agency to a client. Now… I know, I know… I’m a pull (demand) guy, not a push (sales) guy, so [...]
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