The story of your relationship with your customers should read like what’s going on in Pho’s photo (above):
You found each other in the wilderness.
You connected in some way.
You liked where things went from there.
You made music together.
You had a great time.
You became part of each other’s worlds.
If you and your customers aren’t dancing, if you aren’t making music together, if you aren’t truly part of each other’s worlds, you should probably be asking yourself why.
Fact: You may be selling to customers, but you are still not connecting with people.
Reinvent the way you do business.
Get back to basics.
Get back to handshakes, smiles and conversations.
Get back to knowing your customers, not just knowing about them.
If your business isn’t touching people’s lives in a meaningful, memorable, deeply human way, your resources are being wasted on ineffective “business processes” – and the only thing you are developing is your own expensive demise.
Banks. Hospitals. Grocery stores. Software companies. Equipment manufacturers. Airlines. Retail spaces. Taxi cabs. Wireless providers. Repair shops. Restaurants. Hotels. PR firms. Universities. Manufacturers. Distributors. It doesn’t matter what industry or type of business you are. This applies to each and every one of you.
Tear down the walls, walk out into the world, and dance.
That is all.