Fantastic piece on Bruce Lee and the art of marketing over at CultureMaking (via the Creative Generalist). Read the entire thing here. Here are a few lessons we can all take to heart – and start applying immediately: Bruce says: “Be formless… shapeless, like water” Translation: don’t impose structure on a problem too early or [...]
Archive for February, 2009
Abandon Yesterday
Posted in Uncategorized on February 24, 2009 | 2 Comments »
Great little Change Leadership conversation starter by Peter Drucker over at Branding Strategy Insider: We do not hear much anymore about overcoming resistance to change, which 10 or 15 years ago was one of the most popular topics of management books and management seminars. Everybody has accepted by now that change is unavoidable. But that [...]
Why runners usually make great employees.
Posted in Uncategorized on February 21, 2009 | 64 Comments »
My good friend and super personal trainer Holly DiGiovine sent out an email over the weekend that struck a chord with me. Here’s some of what she had to share: When you have a goal that is as huge as the marathon-it will “keep you honest.” It’s not like a smaller goal that you can [...]
Five in the Morning
Posted in Uncategorized, tagged five in the morning, steve woodreuff on February 20, 2009 | 5 Comments »
I am very flattered that Steve Woodruff asked me to participate in his Five in the Morning series, so I will ty to be worthy of what is turning out to become a great Friday morning tradition. Without further fanfare, here are five of my favorite “must read” posts from the last few days: First, [...]
Advertising and Expectations
Posted in advertising, apathy, expectations, tagged advertising, brandbuilder, movies, trailers on February 18, 2009 | 2 Comments »
I’ve been a film fanatic ever since my parents took me to see the first Star Wars movie (now known simply as Episode IV). Since I’ve also been a big advertising fan since… well, since I was old enough to watch TV, it stands to reason that movie trailers (the advertising of movies) kind of [...]
The Upside Down Pyramid of Opportunity: Design for the other 90%
Posted in commoditization, compassion, competition, competitive edge, creativity, demographics, design matters, design thinking, economic development, emerging markets, emerging technologies, environmental issues, evolution, fresh ideas, growth, hybrid thinking, ideas, ideation, Inequity, innovation, inspiration, market research, motivation, new products, opportunity, perspective, product design, product development, relevance, responsibility, smart business, society, solutions, trend spotting on February 17, 2009 | 8 Comments »
Via the SwampFox Insights blog: “The majority of the world’s designers focus all their efforts on developing products and services exclusively for the richest 10% of the world’s customers. Nothing less than a revolution in design is needed to reach the other 90%.” —Dr. Paul Polak, International Development Enterprises The man has a point. Check [...]
This post will help you make your website better.
Posted in custom design, customer experience, Design Goodness, design matters, design thinking, differentiation, web design, website architecture on February 16, 2009 | 15 Comments »
Some practical notes on how to design an effective web page – from Seth Godin’s blog, via UX, via Orange Yeti: Ads in the top and left portions of a page will receive the most eye fixation. Ads placed next to the best content are seen more often. Bigger images get more attention. Clean, clear [...]
Dance with your customers.
Posted in being fearless, being the best, brand ambassadors, brand consciousness, brand culture, brand elevation, brand insights, brand ownership, brand relevance, building value, business, community, compassion, competitive edge, contributing, conversations, corporate culture, culture, customer communities, customer experience, customer relationship, customer service, tagged brandbuilder, conversations, customers, olivier blanchard on February 4, 2009 | 9 Comments »
The story of your relationship with your customers should read like what’s going on in Pho’s photo (above): You found each other in the wilderness. You connected in some way. You liked where things went from there. You made music together. You had a great time. You became part of each other’s worlds. If you [...]
Dealing with agents of un-change
Posted in bad management, being fearless, being the best, change, change agent on February 2, 2009 | 13 Comments »
“Individuals behave in a difficult manner because they have learned that doing so keeps others off balance and incapable of effective action. Worst of all, they appear immune to all the usual methods of communication and persuasion designed to convince or help them change their ways.” – Robert Bramson, Ph.D. I will probably spend the [...]
Dynamic new leaders making history every day
Posted in business, business thinkers, leaders, leadership, management, talent, tagged brandbuilder, leaders, leadership, mike tomlin, olivier blanchard, steelers, superbowl on February 2, 2009 | 3 Comments »
Mike Tomlin: The youngest coach to win a SuperBowl. This is what I like to see: Management empowering dynamic new voices to lead. To every football team, school district, board of directors, Senior VP, CEO and CMO: Next time you overlook the visionary kid with new ideas, remember this face. Tell me he was the [...]
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