“The arrogance of success is to think that what you did yesterday will be sufficient for tomorrow.” – William Pollard. That’s worth framing and hanging in every meeting room from Portland to Tahiti (via Paris). Thanks to Tom Asacker for digging that one up for us, and for his fantastic post on the very topic [...]
Archive for January, 2009
Routine kills brands.
Posted in apathy, brand consciousness, brand culture, brand ownership, brand planning, brand strategy, routine, tagged brand, brandbuilder, olivier blanchard, routine, tom asacker on January 29, 2009 | 2 Comments »
Imagination vs. Knowledge: A magic pill for the growth gap?
Posted in adaptation, agile creativity, amatore, brand elevation, brand planning, career, change agent, common sense, competitive edge, corporate culture, corporate ecosystem, courage, creativity, curiosity, design thinking, differentiation, employee morale, evolution, excellence, fresh ideas, HR, human resources, hybrid thinking, ideas, ideation, influencers, innovation, inspiration, intelligence, market disruption, tagged brand, brandbuilder, branding, career intensity, dave lorenzo, einstein, imagination, knowledge, olivier blanchard on January 28, 2009 | 1 Comment »
Check out these great bits of advice from Dave Lorenzo’s Career Intensity blog: “Deciding: ‘Familiarize yourself with common decision-making errors—such as going along with a group choice to maintain cohesion. Watch for tendencies within yourself to commit such errors.’ Leaders make bold decisions. They see them through, and if they aren’t working out, they make [...]
How to hire the exceptional
Posted in brand ambassadors, brand culture, brand planning, competitive edge, differentiation, happy customers, happy employees, hiring, HR, tagged brandbuilder, hire the best, hiring, HR, olivier blanchard, recruiting on January 27, 2009 | 7 Comments »
Sometime this year, chances are that you will get a chance to hire one or several individuals to come join your team. On his blog some time ago, Guy Kawasaki’s “The Art Of Recruiting” post gave us some pretty crucial pointers that are worth printing and pinning to our respective office walls. The first of [...]
Crafting Positive Customer Experiences
Posted in customer experience, tagged brandbuilder, customer experiences, fun, olivier blanchard, positive experiences, publix, remarkable experiences on January 26, 2009 | Leave a Comment »
Sometimes, the secret to crafting memorable customer experiences is simply to build environments that allow customers to create their own positive experiences. There are no neutral experiences: Only great ones… and the rest. What kinds of experiences are you crafting these days?
Mobile Marketing: The great untapped potential.
Posted in mobile marketing on January 22, 2009 | 5 Comments »
Some mobile stats for you: People are now using their phones to text more than they use them to make phone calls. (Nielsen Mobile) The mobile messaging industry was worth$130 billion in 2008. It is predicted to be worth $224 billion by 2013 – 60% of non-voice service revenues. (Portio Research) On average, US mobile [...]
America, rebranded.
Posted in Uncategorized on January 20, 2009 | 2 Comments »
The CEO changed. So did the website. Immediately. It now talks about things like transparency, which is pretty refreshing. And now the corporate office is on Twitter too. The logo and trade dress stayed the same, which is great because they mean so much. And today, the new leadership introduced a whole new mission statement [...]
Lean on me.
Posted in Uncategorized, tagged brandbuilder, obama, presidency on January 20, 2009 | 16 Comments »
Mr. President, none of what you do after today would have been half as relevant had you not started with everything being so broken… so take solace in the knowledge that your talents and hard wok will not have been wasted on an easy presidency. That you are the right man for the right job [...]
The BrandBuilder blog’s Twitter extension makes an unexpected list!
Posted in Design Goodness, design matters, differentiation, twitter on January 20, 2009 | Leave a Comment »
Thanks to InstantShift.com for including @thebrandbuilder’s design in its Top 125 best Twitter themes! (Look for #104.) I am very flattered to be in such great company. For the full show, click here. Some of my favorites…
We All Have a Dream
Posted in business, business thinkers, tagged brandbuilder, management lessons, martin luther king, olivier blanchard on January 19, 2009 | 2 Comments »
Management lessons from the Rev. Martin Luther King (Jan 15, 1929 – April 4, 1968) A genuine leader is not a searcher for consensus but a molder of consensus. Rarely do we find men who willingly engage in hard, solid thinking. There is an almost universal quest for easy answers and half-baked solutions. Nothing pains [...]
Saying “no” to corporate fossilization
Posted in acts of rebellion, adaptation, being fearless, being the best, brand culture, brand strategy, building value, clarity, common sense, corporate culture, corporate ecosystem, courage, design thinking, differentiation, evolution, excellence, fresh ideas, growth, HR, human interactions, hybrid thinking, ideation, innovation, insight, inspiration, intelligence, leadership, management, market disruption, tagged brandbuilder, change, empower, ideas, instability, leadership, olivier blanchard, recruit on January 16, 2009 | 8 Comments »
Via OrangeYeti, from AdPulp, here is a little bit of an interview given by Maurice Levy (Publicis Groupe) to Scott Donaton (of Ad Age). If you’ve ever worked for a company that was so set in its ways that it had grown stale, you’ll understand what Levy is talking about: “I have never stabilized an [...]
How to fix your business, starting immediately
Posted in brand consciousness, brand insights, brand ownership, brand planning, brand promise, brand strategy, building value, business, customer experience, customer relationship, customer service, tagged brandbuilder, branding, marketing, olivier blanchard on January 15, 2009 | 3 Comments »
Okay, so… you need to go here and read this. If what Guy writes is news to you, welcome to a whole new world of happy customers and business bliss. Really. If what Guy writes describes what you’re already doing, then you are on the right track. Either way, your business will be a whole [...]
Archetypes and Brands
Posted in anthropology, archetype, brand consciousness, brand culture, brand insights, brand ownership, brand planning, brand relevance, brand strategy, branding terms, culture, mythology, pop culture, power brand, tagged archetypes, brand, brandbuilder, branding, olivier blanchard, pr on January 13, 2009 | 10 Comments »
Some recent discussions I have had on Twitter have directed me back to the relationship that brands have with archetypes. This isn’t a topic that has received quite as much attention as it should unfortunately… Ind I say “unfortunately” because the secret to creating dominant brands may very well lie in a brand strategist’s ability [...]
The BrandBuilder word cloud
Posted in the brandbuilder blog, tagged brandbuilder, olivier blanchard, word cloud on January 10, 2009 | 11 Comments »
Suggested by David Bernardo, who created his own resume cloud. (Very cool concept.) Go make your own fully customizable word cloud – about anything – here.
Slippery Slope
Posted in brand consciousness, brand culture, brand elevation, brand insights, brand ownership on January 8, 2009 | 5 Comments »
image by ilisu I don’t always agree with Seth, but sometimes, he completely nails it: “As soon as they start using the tactics of the other guys, playing the game they play, they become them. As soon as they decide that they can buy (not earn) attention, it all changes.” Chances are that you’ve forgotten [...]
Brand Loyalty vs. Brand Comfort
Posted in brand consciousness, brand elevation, brand insights, brand relevance, brand valuation, culture, human interactions, planning, purchasing triggers, routine, sales on January 6, 2009 | 16 Comments »
For a little while, the folks at BrandPerspectives.com had a great little blog on Branding. They haven’t posted to it in a very long time, but some of the stuff they did post there is still up and well worth a look, so go check it out. One of their last topics dealt with Developing [...]
The value of being ordinary.
Posted in adaptation, brand elevation, brand planning, brand relevance, brand valuation, building value, commoditization, common sense, competitive edge, differentiation on January 5, 2009 | 21 Comments »
The value of being ordinary is exactly zero. Here’s what Tom Fishburne has to say about it: “Blending into the herd” feels like one of the most common responses to the recession. 2009 is full of so much risk on its own, businesses are becoming even more risk adverse than usual to compensate. The first projects to get [...]
Happy New Year!
Posted in the brandbuilder blog on January 1, 2009 | 8 Comments »
Welcome to a whole new year! We only have 365 days to make it rock, so we’d better get started. So let’s see… war in the Middle East, North Korea boosting its military, famine in Africa, a global economic crisis, rising unemployment… At least we’re off to an interesting start. So what’s the plan for [...]
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