Good bye 2008. Thanks for all the memories. Most of all, thanks for the giant kick in the ass. We may not like it, but many of us probably needed it. Things might be a little rougher for a while, and what you leave us with is a whole lot of uncertainty about the future, [...]
Archive for December, 2008
2008, farewell my friend.
Posted in brandbuilder on December 31, 2008 | 6 Comments »
Merry Christmas from the BrandBuilder gang!
Posted in chihuahua, christmas, tagged brandbuilder, chihuahua, christmas on December 25, 2008 | 3 Comments »
Let me join Chico and Chiquita to wish you all a very, very, VERY Merry Christmas. No lumps of coal in anyone’s stockings this year!
Merry Christmas Eve
Posted in chihuahua, christmas, the brandbuilder blog, tagged brandbuilder, chico, chihuahua, olivier blanchard on December 24, 2008 | 2 Comments »
Our warmest wishes to all of you today and this evening. We want to wish everyone safe travels and a very wonderful Christmas Eve. We’ll make today and tomorrow’s posts pretty light since most of you should have better things to do than read a 30,000 word post about marketing and business and whatnot on [...]
The rigid brand conundrum: How to branch off when your brand is rock solid?
Posted in account planning, adaptation, brand consciousness, brand erosion, brand planning, brand promise, brand relevance, brand strategy, brand valuation, tagged brand erosion, brandbuilder, branding, marketing strategy, micro brand, microbrand, olivier blanchard, sub brand on December 23, 2008 | 8 Comments »
The question came up yesterday in Orange Coat’s virtual salon de the: Can a brand become so strong that it can no longer truly evolve? (That isn’t the way the question was framed, but that is how I understand it.) Here are some examples: Bob Dylan- folk singer: This clearly hurt him when he tried [...]
Premium Brands have always been recession-proof. Until now.
Posted in account planning, advertising, being fearless, being the best, brand consciousness, brand culture, brand elevation, brand erosion, brand ownership, brand promise, brand relevance, brand strategy, brand valuation, tagged brandbuilder, building value, luxury brand, massclusivity, olivier blanchard, premium brand, retail buyer on December 22, 2008 | 12 Comments »
Building Real Value vs. Creating Sales Incentives As you all well know, I am a big fan of Tom Fishburne’s work both as a cartoonist and as a marketing honcho. @GabriellRossi pointed me to this post via Twitter yesterday, and it struck a cord (as Tom’s posts tend to do). Here’s what Tom had to [...]
Defining your purpose: Love is the lifeblood of your brand
Posted in brand consciousness, brand culture, brand elevation, brand promise, brand relevance, brand valuation, lovebrand, purpose, tagged brand development, brandbuilder, lovebrand, lovemark, olivier blanchard, peter drucker on December 19, 2008 | 7 Comments »
Buying a product. Bringing it home. Taking it out of the box. Pressing PLAY. Turning the first page. Pulling the cork. Clipping-in. Hitting the ignition. Biting into the first slice. Slipping into it. Walking into the new store. Spraying it on. Plugging it in. Connecting the pieces. Reading the owner’s manual. Shifting up. Writing your [...]
Time to refocus, grasshopper.
Posted in Uncategorized on December 18, 2008 | 2 Comments »
As many company execs become more and more distracted by how external factors like the economy, Wall Street, bailouts and… essentially a whole lot of uncertainty might affect their business in the coming weeks and months, I thought today might be as good a time as any to discuss internal factors that they (you) can [...]
I just had to post this.
Posted in creative types, orange coat, tagged adam gautsch, evan tishuk, greenville, nathan lord, olan mills, olivier blanchard, orange coat, SC, the brandbuilder, web design on December 17, 2008 | 8 Comments »
Sorry folks, I know this has nothing to do with brand development, marketing or social media, but… oh wait, it does! (I’ll come back to that.) Truth is, I wanted to post this because it made me laugh outloud. And I laugh every time I see it. If you don’t know these guys, it probably [...]
Ah, business cards.
Posted in the brandbuilder blog, tagged brandbuilder, business card, design, olivier blanchard on December 10, 2008 | 50 Comments »
Back in the day, business cards were simple: Black letters, white background, one-sided. You went to the printer (or sent them off) and the guy made a point to print clean, simple, beautiful cards in some of the sharpest fonts known to man. When marks and logos started getting popular (yes, that whole “branding” thing) [...]
Magic brand ingredient #5: Personality
Posted in Uncategorized on December 10, 2008 | Leave a Comment »
Interesting interview of Ogilvy’s Rohit Bhargava on Sun.com back in June in which he explains the role that personality plays in growing powerful brands. The questions are a bit sophomoric, but Rohit’s answers are solid. Here are some highlights: Question: What is the first step in creating a brand personality? Answer: One thing that many [...]
Stand Out!
Posted in acts of rebellion, adaptation, advice, being fearless, being the best, tagged brandbuilder, olivier blanchard, stand out on December 8, 2008 | 4 Comments »
Word to the wise: If you don’t stand out in some way, you’re done. You might be able to exist, you might manage to survive, but that’s all you’ll ever have to look forward to. You can be a one-man show and still be corporate. Don’t do it. Don’t waste your time being just like [...]
How we press forward.
Posted in adaptation, tagged innovation on December 8, 2008 | 2 Comments »
“The problems of this world cannot possibly be solved by skeptics or cynics whose horizons are limited by the obvious realities. We need men who can dream of things that never were.” – John F. Kennedy
Since Christmas is coming…
Posted in Design Goodness, tagged cube, design, loft, personalized home container, pod on December 8, 2008 | 1 Comment »
Okay… People always ask me “Olivier, what do you want for Christmas?” Well, now I know what to answer them: A Loft Cube. Though not exactly a cube, this “personalized home container” is 7.50m x 7.50m x 3.50m (plus 1.20m from the ground), and sports 45 square meters of pure style and design. Check this [...]
Flashback to December 2005: A letter to Ford
Posted in bad ideas, bad management, bonehead moves, brand consciousness, brand erosion, broken brand, bullshit, clueless, cowardice, customer relationship, ethics, idiocracy, idiots, karmic feedback loop, mediocrity, nonsense, politics, poor leadership, tagged brandbuilder, Ford, olivier blanchard, Tom Peters on December 5, 2008 | 1 Comment »
I found this in the vault and thought it was worth dusting off… since it’s still pretty relevant three whole years almost to the day since I wrote it – back in December 2005. (Note: Some of the links are so old that I’ve removed them.) Enjoy: The slogan used to go “Have you driven [...]
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