Comments on: Helping dying or distressed brands – part 1: Accepting reality. http://thebrandbuilder.wordpress.com/2008/10/22/helping-dying-or-distressed-brands-part-1-accepting-reality/ Thu, 12 Nov 2009 04:56:39 +0000 http://wordpress.com/ hourly 1 By: Vibemetrix Daily Vibe - Blog Series | VibeMetrix Blog http://thebrandbuilder.wordpress.com/2008/10/22/helping-dying-or-distressed-brands-part-1-accepting-reality/#comment-470 Vibemetrix Daily Vibe - Blog Series | VibeMetrix Blog Fri, 24 Oct 2008 16:04:51 +0000 http://thebrandbuilder.wordpress.com/?p=1242#comment-470 [...] BrandBuilder Blog just started a series on “Helping dying or distressed brands“.  The series is so far very full of advice how to keep your brand from dying in this [...] [...] BrandBuilder Blog just started a series on “Helping dying or distressed brands“.  The series is so far very full of advice how to keep your brand from dying in this [...]

]]> By: What makes a Great Youth Brand?: mobileYouth.org’s 7 laws of youth marketing | mobileYouth http://thebrandbuilder.wordpress.com/2008/10/22/helping-dying-or-distressed-brands-part-1-accepting-reality/#comment-464 What makes a Great Youth Brand?: mobileYouth.org’s 7 laws of youth marketing | mobileYouth Thu, 23 Oct 2008 14:22:45 +0000 http://thebrandbuilder.wordpress.com/?p=1242#comment-464 [...] Olivier Blanchard’s post on Helping Dying of Distressed brands is well worth a read. It follows on from an earlier post by Valeria Maltoni on the death of great brands. Maltoni highlights the issue facing brands in distress - ie brands that have become the enemy of the customer, pointing to a quote from a recent FastCompany meeting: “There is no management book, no business school case study on how to lead a company that has become the target of war.” [...] [...] Olivier Blanchard’s post on Helping Dying of Distressed brands is well worth a read. It follows on from an earlier post by Valeria Maltoni on the death of great brands. Maltoni highlights the issue facing brands in distress – ie brands that have become the enemy of the customer, pointing to a quote from a recent FastCompany meeting: “There is no management book, no business school case study on how to lead a company that has become the target of war.” [...]

]]> By: Olivier Blanchard http://thebrandbuilder.wordpress.com/2008/10/22/helping-dying-or-distressed-brands-part-1-accepting-reality/#comment-462 Olivier Blanchard Wed, 22 Oct 2008 22:53:11 +0000 http://thebrandbuilder.wordpress.com/?p=1242#comment-462 Hey Valeria, yes. I agree. The presentation, the posts and the e-book are overdue. I will definitely reach out to you when I get started on the e-book. ;) Hey Valeria, yes. I agree. The presentation, the posts and the e-book are overdue.

I will definitely reach out to you when I get started on the e-book. ;)

]]> By: links for 2008-10-22 | to. wa. http://thebrandbuilder.wordpress.com/2008/10/22/helping-dying-or-distressed-brands-part-1-accepting-reality/#comment-461 links for 2008-10-22 | to. wa. Wed, 22 Oct 2008 21:30:23 +0000 http://thebrandbuilder.wordpress.com/?p=1242#comment-461 [...] Helping dying or distressed brands - part 1: Accepting reality. « The BrandBuilder Blog [...] [...] Helping dying or distressed brands – part 1: Accepting reality. « The BrandBuilder Blog [...]

]]> By: Valeria Maltoni http://thebrandbuilder.wordpress.com/2008/10/22/helping-dying-or-distressed-brands-part-1-accepting-reality/#comment-459 Valeria Maltoni Wed, 22 Oct 2008 16:49:06 +0000 http://thebrandbuilder.wordpress.com/?p=1242#comment-459 Olivier, This series must become an eBook for easy distribution and discussion. I will be following with interest and please reach out if you'd like help with anything - connections, resources, you name it. Thank you for continuing the conversation. Olivier,

This series must become an eBook for easy distribution and discussion. I will be following with interest and please reach out if you’d like help with anything – connections, resources, you name it. Thank you for continuing the conversation.

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