Great piece in the Telegraph about visionary inventor/entrepreneur Dean Kamen last week (hat tip to PSFK). Aside from the fact that the article is filled with fascinating information about the amazing work Kamen’s company is working on (designing cybernetic limbs for amputees, high performance electric cars, water filtration units for 3rd world countries, etc.), the [...]
Archive for October, 2008
Making a case for the innovation/entrepreneurship gene?
Posted in Uncategorized on October 31, 2008 | Leave a Comment »
Have a great Halloween!!!
Posted in fun with creativity, tagged halloween on October 31, 2008 | Leave a Comment »
Boo! Okay, so the question today is: If I were to write a horror novel or movie script, what should I go with: A) Conflicted government assassin turned into an undead slave by an evil Haitian voodoo crime lord struggles to retain his humanity, avenge his own “death” and save the woman he loves before [...]
Chronic logo redesign vs. preserving brand integrity: Pepsi-Cola vs. Coca-Cola?
Posted in branding, logo, logo design, logos, tagged coca-cola logo, logo, logo design, logo evolution, pepsi logo on October 27, 2008 | 10 Comments »
While I continue working on Part 3 of our “rescue your brand” series, here’s an interesting little footnote about the evolution of logos as brands routinely try to refresh their image. The above photo (hat tip to PSFK’s Jeff Squires) shows the evolution of the Pepsi Cola logo. Now, I am not against updating corporate [...]
Helping dying or distressed brands – part 2: Peeling back the layers of an effective diagnosis
Posted in brand elevation, brand erosion, brand insights, brand ownership, brand planning, brand promise, brand relevance, brand strategy, brandbuilder, branding, broken brand, building value, fix your brand, tagged brand rescue, fix my brand, fix your brand on October 24, 2008 | 6 Comments »
In Part 1 of this series, we looked at what it takes for business managers and CMOs to come to accept that their brand is in trouble. We also discussed why it is often difficult for them to admit that they need help, and how to get over that fear-driven reflex. Today, we are going [...]
Turning our house into Fort Knox.
Posted in aventures modernes, brandbuilder, modern times, tagged burglar, burglar alarm, crime on October 23, 2008 | 3 Comments »
Ruh-roh! Some silly daytime burglar tried to break into our house yesterday. Fortunately, our very own criminal mastermind only had time to rearrange our patio furniture and tie our old Golden retriever to a remote tree before they were interrupted – probably by my wife and kids coming home. No windows were smashed, nothing was [...]
Helping dying or distressed brands – part 1: Accepting reality.
Posted in brand, brand consciousness, brand erosion, brand insights, brand ownership, brand planning, brand relevance, brand strategy, brand valuation, brandbuilder, branding, broken brand, building value, fix your brand, tagged brand rescue, fix my brand, fix your brand on October 22, 2008 | 5 Comments »
From Brand Building to Brand Rescue: What to do when things go very wrong. Valeria Maltoni posed a great question on Conversation Agent last week: What happens when brands die? The topic of the specter of brand death – which visits most companies in a state of distress – is one that doesn’t get nearly [...]
This week’s focus: Fixing distressed brands.
Posted in brand elevation, brand erosion, brand insights, brand planning, brand promise, brand relevance, brand strategy, fix your brand, tagged fix your brand on October 21, 2008 | 2 Comments »
Hey everyone, I have been working on a presentation which outlines how to identify and rescue distressed brands, and I figured with the economy being a little scary right now, the timing might be right for me to turn the concept into a series of blog posts. I will be posting part 1 tomorrow, which [...]
Update: Taking down the “missing” posters.
Posted in Uncategorized, tagged kenzie Church, McKenzie Church, Ryan Schichtel on October 15, 2008 | 4 Comments »
Great news! Kenzie has been found, safe and sound. Everything is going to be okay now. Thank you so much for your help. Your response was overwhelming. Now that the ordeal is over, let’s help the Church family move on with their lives by taking down the “missing” and “come home” posters we all posted [...]
Robert Killick on the value of risk and true entrepreneurship.
Posted in bad management, being fearless, being the best, brand relevance, brand strategy, bullshit, bureaucracy, business thinkers, CEO, change agent, common sense, competitive edge, corporate culture, corporate ecosystem, courage, cowardice, creativity, curiosity, design thinking, differentiation, evolution, excellence, fresh ideas, hybrid thinking, innovation, insight, integrity, intelligence, leaders, leadership, management, management lessons, mediocrity, tagged courage, entrepreneurship, fear, risk, risk aversion, robert killick on October 13, 2008 | 4 Comments »
Robert Killick on the need for intellectual curiosity and courage in the face of “unknowns” in today’s business leaders: Risk was once seen as a catalyst for competitiveness, innovation and change in enterprise culture. Now it is seen as a negative barrier to be avoided with all sorts of precautionary measures. ‘Risk consciousness’ is the [...]
Political Brand-Building: Crossing the candidate-brand barrier, one logo at a time
Posted in anthropology, brand consciousness, brand culture, brand insights, brand ownership, brand promise, brand strategy, brand you, branding, communication, competitive edge, context, cool factor, messaging, politics, power brand, Uncategorized, tagged alex ross, obama logo, political branding, political logos, political marketing, presidential elections, super obama on October 10, 2008 | 4 Comments »
Pictured above: Barack Obama’s 2008 Presidential Campaign logo. Brand development: A quick look at the power of symbols. Back in the good old days of cowboys and cattle drives, “brands” were marks to identify ownership of livestock. That ownership eventually became a stamp of quality in cattle markets. Over time, the terms “mark” and “brand” [...]
Design Thinking: The missing link in your business model? Probably.
Posted in account planning, adaptation, brand planning, brand relevance, brand strategy, Design Goodness, design matters, design thinking, differentiation, hybrid thinking, tagged design thinking, hybrid thinking on October 9, 2008 | 1 Comment »
Hat tip to Steve Woodruff for pointing us to a New York Times article that argues for the incorporation of design thinking in the business planning process. Check it out here. Summed up in two paragraphs, here is what the article (and the argument for a broader adoption of design thinking) boils down to: 1. [...]
Strategy Tuesday: Recession-proof your brand with simple ‘Perkonomics’
Posted in advice, brand ambassadors, brand culture, brand elevation, brand insights, brand planning, brand promise, brand relevance, brand strategy, brand valuation, building value, commoditization, community, competitive edge, cool factor, customer communities, customer experience, customer relationship, customer service, tagged BOGO, marketing, perkonomics, recession, recession-proof on October 7, 2008 | Leave a Comment »
Okay, so while the Dow hangs out at around 10,000 points, here’s some advice on how to give your business a serious boost without increasing your marketing expenditures (and maybe even reducing them): “Perkonomics: Why perks and privileges are the new currency” over at TrendWatching.com (hat tip to AdPulp) is a pretty interesting take on [...]
Annual Pilgrimages are good for the soul.
Posted in Hincapie Sportswear, hincapie triathlon team, triathlon, tagged triathlon on October 3, 2008 | 5 Comments »
Every year, I try to end my summer with a half Ironman or some other 5+ hour endurance race. There are several reasons for that little bit of annual madness (like, believe it or not, fun), but perhaps the most important one is to make sure that I don’t fall off the fitness wagon half [...]
Hey, Mark True is blogging at ‘Brand Happens’ now!
Posted in blogs, tagged mark true on October 3, 2008 | Leave a Comment »
Congrats on your new gig, Mark.
The other side of business
Posted in brand ambassadors, brand consciousness, brand culture, brand elevation, brand insights, brand ownership, brand relevance, brand strategy, community, compassion, competitive edge, corporate culture, corporate ecosystem, courage, customer communities, environmental issues, ethics, evolution, identity development, infection, influencers, integrity, karmic feedback loop, leadership, opportunity, passion, passionate staffers, power brand, society, tagged bedbury, brand insights, brand karma, brand relevance, charity, giving back, Nike on October 1, 2008 | Leave a Comment »
With all the noise on Wall Street, Capitol Hill and the campaign trail this week about corporate greed, governmental accountability and executive responsibility, this piece on the more human side of business from the brand insights blog gives us a welcome break from the doom and gloom showered down on us from all directions. Look [...]
You are here.
Posted in Uncategorized, tagged procrastination chart on October 1, 2008 | 1 Comment »
Let’s keep it light today. Hat tip to Steve Woodruff for this one. (Click on the image to see a bigger version.) Have a great Wednesday, everyone.
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